Your ShieldMany hardcore fitness experts openly admit that trusting other people isn’t something that comes easily to them. It’s a very common narrative within our industry.

They’re usually also the same people who tell you not to trust other fitness experts and, in many cases, the government, businesses, and other people in general.

Your own life experiences which have shaped your beliefs and view-of-the-world may perfectly match what you are constantly bombarded with within the social media fitness circles.

Be careful of the advice you choose to follow.

Just because it’s a common belief within our world doesn’t mean it’s necessarily true.

You could create unnecessary obstacles that get in the way of your success and happiness, as well as, your clients’ success and happiness–even though the “threat” may be very real to you.

In life, you can’t help but attract people who are just like you. When two people who confidently embrace the belief that you can’t trust other people get together, it’s just a matter of time before that relationship suffers a horrible death when one or both of their “warning sensors” are activated. You can bet on that happening. It’s just a matter of time.

What real chance of long-term success does a coach/client relationship have when these like-minded people come together?

I believe this is one of the biggest reasons why you are seeing more and more less-than-hardcore fitness experts do extremely well in our industry and surpass the ones with all of the “trophies.” They don’t come in with as much of the emotional baggage and the disempowering, limiting beliefs about other people.

There’s a saying that goes, “The shield that PROTECTS you from pain is oftentimes the same thing that BLOCKS you from the happiness in life that you really want.”

For some of us in the fitness industry, our muscular bodies and the super-structured and disciplined lifestyle it took to earn them have become our literal and figurative “shield” that protects us.

Some of us are very well aware that we have this challenge.

Some of us are absolutely clueless.

I understand that many of us have been bullied, made to feel less-than, physically, emotionally, and/or sexually abused, abandoned, neglected, lied to, hurt, and let down. We’ve let ourselves down in the past. And, although it may be hard for us to admit to ourselves, we’ve let people down in the past too.
I understand that bodybuilding and fitness can become the perfect escape from that “reality” and, in many cases, has saved our lives.

If you want to become the very best at helping other people, your own personal growth is an important area of life that you’ll need to continually work on.

You must become very good at helping yourself too.

Set yourself apart from the fitness business as usual.

Use your BODY to grab their attention. Use your MIND to change their lives. (TM)